2017-05-17 9:14 PM
Viral marketing uses specific techniques, which aim is to inform people and stimulate particular actions. Viral content includes direct or hidden promo within an attractive shell of photos, video or audio files. People send content with a promo message to their friends on their own initiative, creating the so-called “snowball effect”.
It seems like you just have to download the viral content to social media – and the rest happens by itself. Still, the users need to put efforts to make the upload viral. The snowball effect is caused by simple actions of other users, which need to be stimulated. However, the results will be impressive, no matter, if you try to promote a service, a product or even your own social media account. Let's analyze several techniques, illustrated by examples of popular social media.
Initiate the discussion on Soundcloud
It's hard to underestimate the communication in social media. Let's see how users' feedback can increase your rates, using the example of Soundcloud. This audio distribution service allows uploading, promoting and sharing of originally created sounds.
The aim of beginning author is to get comments on soundcloud, which reflect the users approval and motivate people to discuss the content. Thus, this author increases rates, gets advice and attracts attention. People are more likely to join the discussion, than to start one, as well as to pay their attention to the sound, which is interesting to others.
Create a powerful army of fans on Google Plus
Google+ has a powerful basis for promotion. It allows distributing content in special interest-based circles, so it's easier to hit your target audience. The biggest problem is to find a group of users, who might show sincere interest to your services or products.
The perfect solution is to use services for google plus fans purchase. People will see your posts, inform their friends and share the information in other social media.
Get approval of Pinterest users
This social hosting service gives endless opportunities for distributing visual content. Pinterest users may share any viral content in no time, simply adding it to their boards. Still, the stumbling stone is a competition, you need to come through.
Your aim is to get many pinterest likes, which show the approval of users and increase your search position. Many likes lead to numerous pins of other users. All these people have friends, which look through their boards and see your visuals on them. Thus, a single like leads to numerous views, likes and pines without any efforts.
Even snowball effect, based on negative impressions, can lead to unbelievable results. People share different content, which they either approve or disapprove. Just create something, which is worth sharing, attract the users' attention to it – and enjoy watching your content spreading over social media!
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